Local paper launches spring cleaning drive in Worcester - 16/07/2010

A local newspaper in Worcester has launched a new campaign to spring clean the entire city.

Worcester News has teamed up with the local city council and VisitWorcester to launch the Take Price in Worcester campaign, which aims to highlight the importance of raising hygiene standards across the city.

The campaign will encourage people to report areas where there are high concentrations of litter and take the initiative to clean up local areas themselves.

"We cannot keep the city clean on our own and this campaign should help us tackle the problem," Mike Harrison, the city's head of the cleaner and greener programme, told Worcester News.

Council officials hope that the Take Pride in Worcester campaign will help the city finally win a Clean Britain Award, an accolade that has eluded the city for many years now.

Mr Harrison noted that the campaign will form quite a good part of the city's application for the award.

"[Recognition] would almost be a reward for everybody for the work they have put in," he said.

Introduced in 1988, the Clean Britain Awards, formerly known as Britain's Cleanest City Awards, are held every two years, with the next ceremony due to take place at the NEC in Birmingham in March 2011.

Posted by Ivan Rancic